Welcome to the “Get Online” course—a comprehensive program designed specifically for entrepreneurs and small businesses ready to establish or enhance their digital presence. In today’s connected world, a strong online presence isn’t just an advantage; it’s essential for reaching new customers, building trust, and driving growth.

Throughout this course, you’ll explore practical tutorials, insightful strategies, and user-friendly tools to confidently manage your online presence. Each micro-course is designed to be engaging, easy to follow, and rich in actionable insights, helping you quickly and effectively implement what you learn.

Whether you’re launching your first website, optimizing your online marketing, or improving your cybersecurity, “Get Online” will equip you with the skills and resources you need to succeed digitally.

By the end of this course, you will be able to:

• Build and customize a professional website using WordPress.
• Set up and optimize your Google Business Profile to attract local customers.
• Create and manage effective social media profiles on Facebook and Instagram.
• Understand website performance using Google Analytics 4 and make data-driven decisions.
• Implement basic SEO techniques to enhance your online visibility.
• Set up and manage an e-commerce store using Shopify or WooCommerce.
• Design effective email marketing campaigns to retain customers.
• Execute targeted online advertising campaigns across Google and social media platforms.
• Use CRM tools effectively to manage customer relationships.
• Enhance your website’s conversion rate through best practices in design and user experience.

*Please note: some course material listed above is still under development.

• Implement secure online booking and scheduling systems.
• Create a consistent and compelling brand identity across digital channels.
• Ensure your digital content is accessible and inclusive.
• Implement basic cybersecurity measures to protect your online presence and business data.

Dive into the resources, templates, and case studies provided throughout this course to translate knowledge into immediate action. Let’s get your business thriving online!